I often listen to free teleseminars and webinars that promise to help me sell more books, get more creative marketing ideas and  make more money. Often I get at least 1 good idea to try new methods. But most often, the free seminar leaves out the most crucial info I would need to be successful at whatever the speaker is proposing. And the reason for that, naturally, is because the speaker wants to sell you the “clincher” idea that will really make you hugely successful. He is not going to reveal it for free. He entices you with success stories, mostly about his own unbelievable endeavors. I usually hang up the phone and think, “Wow. That guy really knows his stuff. I can do that!”

But here is what you really need to know and do when participating in these calls and internet events:

• If the speaker’s own stories about his success seem beyond amazing, they are likely not all true.
• There is no way to really check on someone to verify his income from a business.
• Google the speaker’s name and type in the word “scam” with that to see what comes up. Also check to see in general what customers of that speaker and his companies say about doing business with him.
• If the speaker’s fee for a follow up paid seminar, online materials, books, CDs, DVDs are very high, don’t pay for it. And you will find that they are usually shockingly high.
• Get what you can from the free information. There’s nothing wrong with buying a non-fiction book from the speaker to get more info on the subject. But paying hundreds or thousands of dollars is likely a waste of money.
• According to my research, many “Money Back Guarantees” are not honored by companies. Dissatisfied customers claim that they get no response. Thank God for the internet, because it makes it much harder for bad people to hide!!
• If you feel that you really want to buy an expensive product, find several other people to share both the product and the cost with you.
• If it seems too good to be true, it is. Trust your own judgement. The only way to succeed is good-old fashioned hard work.

Today we are interviewing Chicago-based publicist, Andrea Blain. Andrea is an expert in promoting  – to the consumer – entertainment and educational products for children and families.  (DVDs, Videos, Toys and Books) Her PR team has had great success promoting unique products, many of which come from the independent market. Andrea has some great insight for parents, librarians, teachers and those who have produced, or are considering producing, products for this market. . .

Publicist Andrea Blain

How did you get into the business of publicizing children’s DVDs, music, and toys?

I became pregnant with my son when I was 41 and was really out of the loop in raising kids.  All my friends had older children and I knew nothing about having a baby including how to change a diaper, how to stock the nursery, breast-feeding and what kind of entertainment was appropriate for kids. I did some research and found there was an appalling lack of quality product out there.  Aside from Disney movies, Sesame Street on TV and a handful of other TV programs there was a lack of quality children’s entertainment on video (this was in the early 90’s). My husband and I wanted our son to experience entertainment, but with quality so with a background in PR I began seeking out the small independent producers and doing publicity for their independently-produced videos.

Along the way I established a reputation of handling quality children’s products and picked up some music CDs and toys.

How many years of publicity experience do you have?

Well, Joshua is almost 17 and I started just after he was born, so I guess that makes it 17 years.

Can you tell us how this market is unique?

The independent children’s entertainment market presents a wealth of wonderful programming that struggles to reach consumers’ eyes and ears.  The major studios have the huge marketing/advertising budgets to spread the word about their products, but the lesser known companies don’t.  That’s where publicity comes in. We can publicize wonderful programs that enrich children’s lives, teach them something new, embrace different cultures,  and open up the world to them.

Smart Poodle Publishing interacts constantly with libraries and schools. What is most shocking is the sheer volume of choices available to them as far as books and DVDs go. Do you have any advice for them on how to go about choosing the best materials for their students?

Using the wonderful reviews from library and educational outlets are great resources for choosing unique, interesting, lively and informative products for their patrons. Midwest Book Review, School Library Journal, Booklist and Video Librarian are monthly publications that review the children’s entertainment

Do you think that schools and libraries are reluctant to try new DVD products from unfamiliar publishers?

Sometimes.  More often it’s the subject matter that may not peak their interest. Or a librarian may feel that having one DVD about how a truck is assembled or learning ABC’s is enough.  We need to make available a wide selection of visual and audio programming for kids – kind of a video/music diet or library.  The same way a child may have 5 books about trains, that child could have 3 DVDs about trains and a few music CDs filled with train songs.

What are some of your favorite DVDs for elementary age kids?

The Families of the World DVD series from Master Communications is one of the finest programs I’ve ever seen. It’s a simple concept- the series offers a documentary-style “day in the life” glimpse into how people in different countries live from a child’s point of view.  The viewer is invited into the lives of two families, one rural and one urban, and follow them in their daily activities from waking to bedtime, while showing that kids living thousands of miles away in other countries lead everyday lives and participate in daily activities very similar to American children. Each 15 minute segment is narrated by a child usually between 7 and 12 years old.  It’s amazing to see how entranced young ones are when they watch the programs and realize how similar kids are to each other all around the world. It’s also fascinating to see glimpses into these other cultures and how each child interacts in his/her environment.

What advice do you have for those who are considering producing products for children’s entertainment that can be sold to schools and libraries?

Make your product unique.  The market does not need another DVD helping young ones to learn their ABCs 1,2,3s or colors/shapes.  Make your program appealing visually and do not talk down to kids. Open up your program to live-action and on-site visuals.  If kids can’t visit a rain forest, then you visit it for them on DVD. Do not scrimp on packaging.  Make your DVD box/insert bright, lively and professionally designed. Sometimes a librarian is choosing titles from a catalog and those photos of the DVDs are very small so they must jump off the page.  Produce a series instead of one title so there’s continuity and teachers/librarians can stock as many titles as she/he feels are needed.

Andrea, thank you for all of this useful, specialized information! How can our readers contact you for more information or if they are interested in working with you to promote their products?

Andrea Blain Public Relations
9750 Crawford Ave.
Skokie, IL 60076
847-933-9884 phone
847-673-5836 fax
847-533-9414 cell
andrea@andreablainpr.com
www.andreablainpr.com