I often listen to free teleseminars and webinars that promise to help me sell more books, get more creative marketing ideas and  make more money. Often I get at least 1 good idea to try new methods. But most often, the free seminar leaves out the most crucial info I would need to be successful at whatever the speaker is proposing. And the reason for that, naturally, is because the speaker wants to sell you the “clincher” idea that will really make you hugely successful. He is not going to reveal it for free. He entices you with success stories, mostly about his own unbelievable endeavors. I usually hang up the phone and think, “Wow. That guy really knows his stuff. I can do that!”

But here is what you really need to know and do when participating in these calls and internet events:

  • If the speaker’s own stories about his success seem beyond amazing, they are likely not all true.
  • There is no way to really check on someone to verify his income from a business.
  • Google the speaker’s name and type in the word “scam” with that to see what comes up. Also check to see in general what customers of that speaker and his companies say about doing business with him.
  • If the speaker’s fee for a follow up paid seminar, online materials, books, CDs, DVDs are very high, don’t pay for it. And you will find that they are usually shockingly high.
  • Get what you can from the free information. There’s nothing wrong with buying a non-fiction book from the speaker to get more info on the subject. But paying hundreds or thousands of dollars is likely a waste of money.
  • According to my research, many “Money Back Guarantees” are not honored by companies. Dissatisfied customers claim that they get no response. Thank God for the internet, because it makes it much harder for bad people to hide!!
  • If you feel that you really want to buy an expensive product, find several other people to share both the product and the cost with you.
  • If it seems too good to be true, it is. Trust your own judgement. The only way to succeed is good-old fashioned hard work.

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